MEDIA GIVES YOU A RATING . . . CCA GIVES YOU A RESULT®

 

The finest way for any radio station, television station, newspaper, cable to generate new advertiser revenue! AND THE MOST SUCCESSFUL!

 

The finest way for any supermarket, mall or other major retailer to generate documented consumer sales, increase market share and shape consumer conduct consistent with corporate marketing strategies and goals. While generating increased vendor dollars!

 

Some 10% of all commercial radio stations in the United States have conducted CCA at one time over the past 6 decades!

 

CCA has generated more documented and notarized sales of advertisers’ Proof-of-Purchase than any company in world history. . . BILLIONS & BILLIONS of dollars of advertisers’ Proof-of-Purchase that you can see, stack and count!

 

A single CCA advertiser has generated as much as $209 million in a  single 13 week CCA Campaign (Bank of America, Portland, OR).

 

THE CCA CAMPAIGN

 

CCA is licensed on an exclusive basis in a specific market to a radio station, TV station, cable, newspaper or supermarket. The license includes all media ownership in that market. If you are in the United States or Canada CCA has more than likely been conducted for your community at one-time or another over the past 6 decades.

 

MEDIA AS LICENSEE

 

CCA organizes the licensed market into a consolidated buying force to purchase exclusively the products and services of participating CCA advertisers. These advertisers access a substantial and identifiable portion of the households in the licensed market.  For this privilege of an exclusive advertiser category participation, the advertiser purchases a customized media flight on the media licensee. All advertiser media buys are documented new business for the media. Over a thirteen week period, the public shops the participating advertisers’ products and services and save what they normally throw away --- the Proof-of-Purchase. These purchases result in CCA Cash Awards which are distributed to local non-profit clubs and organizations in the licensed market.

 

• The media benefits by securing new advertisers on their media, and media sales which are documented new revenues.

 

• The advertisers benefit by securing for a media buy a documented sales result.  No ratings, no agency report. Just sales. Documented sales results that the advertiser can see, stack and count. CCA is the only advertising opportunity available where the advertiser receives for a media buy a documented sales result. In CCA there is no couponing, discounting, or lowering the advertiser’s price.
   
• The community benefits as CCA embraces the entire community, CCA brings together all manner of non-profit clubs and organizations in a common effort for community betterment, and distributes to each non-profit CCA Cash Awards for their participation in the program. Every non-profit that participates in the CCA Campaign is guaranteed to earn CCA Cash Awards.  These CCA Cash Awards are not a redemption, but earned CCA Cash Awards according to effort. CCA not only raises needed monies for local non-profits, but promotes the cause and efforts of each non-profit, constitutes an approbation for the efforts of each non-profit, and provides a manner for each non-profit to activate and expand its membership base, secure more community support, and promote the worthwhile civic, charitable, social, religious, fraternal and educational efforts of each local non-profit.

 

SUPERMARKET AS LICENSEE

 

The CCA Campaign is conducted in the same manner as with a licensed media, except the CCA Campaign is 17 weeks in duration. Instead of advertisers, the supermarket sells the program to its vendors and in-store lessees. As almost every vendor will have participated in CCA at one-time or another, a supermarket will make a profit in CCA before a single customer walks through the door. There is no media to buy. CCA will also be utilized to promote house brands, specific store departments, and to shape consumer conduct in a manner consistent with current marketing objectives of the supermarket, i.e. shop during specified off-peak hours, apply for a store card, reusable shopping bags, etc. And unlike advertising, mailings and couponing, there can be no answer for your competition. With CCA:

 

• There is no couponing, discounting or lowering your price;
• There is no change in your receipting process;
• There is no special equipment to install or change in store equipment;
• There is no training of store personnel;
• There is no change in any manner in how your stores conduct business;
• There is no media to buy;
• There is no way for your competition to compete, CCA is an exclusive promotion.

 

WHY LOWER YOUR PRICE WITH COUPONING AND DISCOUNTING, OR CONTINUE TO COMPETE WITH YOUR COMPETITIONS' AD BUDGET WITHOUT INCREASE IN MARKET SHARE, WHEN THERE IS CCA.

Ÿ	CCA has been conducted in over 1000 cities and towns . . .

Ÿ	CCA has been conducted in all 50 states, the District of Columbia and  Puerto Rico . . .

Ÿ	CCA is exclusive, only one licensee per market . . .

Ÿ	CCA has had over 50,000 different advertisers spanning over 550 advertiser product and service categories . . .

Ÿ	CCA has had over 3000 supermarket participations . . .

Ÿ	CCA has had over 10,000 retail participations . . .

Ÿ	CCA has been conducted in English, Spanish and French . . .

Ÿ	CCA generates hundreds of thousands of dollars for local media licensees in new advertiser sales over a thirteen week period . . .

Ÿ	CCA has generated Billions & Billions of dollars in CCA advertiser Proof-of-Purchase, more than any other program in media and advertising history . . .

Ÿ	Tens of millions of households have participated in CCA . . .

Ÿ	CCA has secured over 1000 Proclamations from U.S. President, to Governors, Mayors, Prime Ministers and other Government officials . . .

Ÿ	CCA is the finest community service in which any media or advertiser can engage.